SCOPE: Create a logo and visual identity that embodies the bright, feel-good energy of this coffee shop and bakery, which puts gluten-free treats front and center. The owner—a mom on a mission—started baking when her son was diagnosed with a gluten allergy, determined to make sure he never missed out on the joy of a sweet treat. Now, she’s sharing that joy with the whole community, bringing a little West Coast sunshine to this East Coast harbor town. She wanted a brand that felt warm, welcoming, and minimal, just like her shop’s aesthetic.

RESULT: A custom illustration of a donut, cleverly broken in half to form an "S" for Sonny’s (seriously, how perfect is that?), using negative space to keep things fun, clean and modern. The color palette is all warmth and good vibes, channeling that California sunshine straight into the brand. To bring it all together, I designed extra brand elements—like playful bakery crumbs for a fun, decorative touch—and wove in textures like ripped edges and soft corners, reflecting the owner’s love of all things tactile.