SCOPE: Create a brand identity that feels organic, elegant, and intentional for a beauty company focused on sustainable materials. The goal was to capture natural beauty while resonating with a largely female audience.

RESULT: This brand embraces a soft, feminine color palette paired with a mix of flowing script and refined sans-serif fonts for a balance of elegance and modernity. The hand-drawn logo doubles as a graphic element, reinforcing the brand’s organic, nature-inspired essence. Every design choice, from typography to imagery, stays true to the botanical theme, creating a cohesive and inviting visual identity.