SCOPE: Design a whimsical, inviting brand with a logo icon that stands strong on its own. The goal was to create an organic, family-friendly feel that reflects the heart of this family-owned business.

RESULT: This brand leans into warm earth tones to highlight its natural, down-to-earth vibe. The icon cleverly uses negative space to weave in the client’s requested elements—a bear and a bee—creating a design that’s both playful and meaningful. The typography blends personality with readability, pairing a charming, character-filled font with an airy, easy-to-read sans-serif for a welcoming and polished look.